About Us

Welcome to Amthyst. Like the stone, we are here to purify, reinvigorate, protect, and preserve your true self and style, while enhancing it simultaneously. Amthyst has the selection of wardrobe and accessories that creates a resonate shield of light for all those you come into contact with. 

Women's Boutique

Family Owned

Amthyst was founded on the principle that great style should be effortless & size-inclusive. Offering curated collections to simplify the shopping experience by mixing affordable and luxury celebrity inspired styles for women of all sizes. 

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In Store

Amthyst creates an intimate, invigorating, and safe shopping experience for our customers mind, body, and budget. Visit us in-store at 3122 Beach Boulevard, Jacksonville, Florida for a specialized shopping experience with one of our stylist/designers who are here to learn your desires and provide everything you need to walk out with them! 

Located 5 mins from Downtown Jacksonville, 3 mins from San Marco & 15 mins from St. John Town Center. 

Located 2 blocks down from Cuba Libre Ultra Lounge.


Expect new arrivals weekly. Expect a seamless shopping experience. Expect to find what you want and need. If you do arrive at a garment, handbag, shoe, swim suit, or any of our amazing hand-selected pieces, and you need a different size or larger quantity, contact one of our out-of-this-world customer service reps (live chat, FAQ's